HollandWest in collaboration with 5to60 produced a fun spot for the North Carolina Education Lottery called “Neighbors”.
Archives: Works
Work Description
Bounce | Act Your Age
Bernadette, Keisha, and Angela are making the rest of their lives the best of their lives as roommates in a penthouse Bernadette owns in the DMV. This comedy looks at what it means to be a woman in the prime of her life trying to find love, parenting adult children, living with friends, and redefining what it means to ACT YOUR AGE. HollandWest was called on to produce and direct the promo/keyart campaign for the new series. Fred Bumaye helmed as director and Erik Umphrey photographer for the key art.
Below you can also check out a round table discussion around the fun times it took to create and make a hit comedy.
Walmart
Walmart celebrates the Black & Unlimited Change Makers who continue to positively impact society. Walmart came to HollandWest to help bring these stories to life and capture not only the amazing things these change-makers contribute but also take a glimpse into their authentic lives. These voices include painter Tyler Gorgon, author Derrick Barnes, cosmetic mogul Sharon Chuter and the amazing Patti Labelle! More episodes below.
Lifetime | HERtake
HerTake is a short form franchise on Lifetime dedicated to women with unique perspectives, and the power of their voices. These pieces each feature a woman/women with a distinct point of view and an inspiring story who are making an impact on their community. In the past the topics/themes of these pieces have varied greatly.
Hollandwestproductions was asked by Lifetime to tell the story of art therapist, Athena Castillo. She shares how she is able to impact and educate others in her community through her passion.
History Channel | Ancestry.com
Ancestry sponsored a three-part miniseries that will accompany the Lincoln work, which debuts February 20, the latest in A+E’s efforts to craft bespoke programming segments that burnish ad messages while at the same time keeping viewers tuned to the programing for which they originally came.
Each of the content segments accompanying the “Lincoln” project will be introduced by Christy Coleman, executive director of the Jamestown-Yorktown Foundation in Williamsburg, VA, and a contributor to the documentary. In each vignette, descendants of formerly enslaved people in the U.S. discover family connections using recently added Freedman’s Bureau records on Ancestry. They discuss these findings with Nicka Sewell-Smith, a professional genealogist.
HollandWest was tasked with directing and crafting the stories which were written and produced by Jenile Brooks.
Dwayne Wade x NBA
As part of the league’s “NBA Lane” campaign, the NBA has unveiled “Imagine,” a spot that honours the life and legacy of Dr. King ahead of MLK Day, which falls on Monday, Jan. 17. The 30-second video features @dwyanewade , whose presence and voice are interpolated with footage from the Civil Rights Movement as well as some of the most powerful sound bites from Dr. King’s “The American Dream” speech, given on July 4, 1965. HollandWest served as the production arm for this campaign.
Director Rudy Crew
Executive Producer Amanda Amann
Director Of Photography Eric Wycoff
Lifetime | HERTake
HERTake is a short form franchise on Lifetime dedicated to women with unique perspectives, and the power of their voices. These pieces each feature a woman/women with a distinct point of view and an inspiring story who are making an impact on their community. In the past the topics/themes of these pieces have varied greatly.
Hollandwestproductions was asked by Lifetime to tell the story of Rashidat. Rashidat is the owner of Rashidat’s Detox Cafe in Dolton, IL, a plant based/vegan detox cafe that provides the community with fresh Pressed Juices, Smoothies, Performance Smoothies, Salads, Detox Programs, Alkaline Options and a host of healthy programs.
Netflix Presents: Playlist
The Harder They Fall is written and directed by Jeymes Samuel featuring an original score by Samuel and original song “Guns Go Bang” performed by Kid Cudi and JAY Z and written by Samuel, Scott Mescudi (Kid Cudi), Shawn ‘JAY Z’ Carter. The Harder They Fall is produced by Shawn ‘JAY Z’ Carter, James Lassiter, Jeymes Samuel, and Lawrence Bender.
HollandWest directed and produced this special LIVE performance of The Harder They Fall soundtrack was recorded for Netflix Presents: Playlist; a virtual music showcase across the Netflix film, series, and documentary slate.
Pepsi | You Have to Taste This
PepsiCo committed $50 million over five years to help set Black restaurateurs up for success. That’s why they created Pepsi Dig In to support Black-owned restaurants and the people behind them. To generate awareness and celebrate black-owned restaurants, Ten35 partnered with PepsiCo to launch Dig In. HollandWest was tasked with producing and directing the docuseries that went along with this campaign called You Have To Taste This featuring Marcus Samuelsson.
NoKidHungry
No Kid Hungry is a national campaign run by Share Our Strength, a nonprofit working to solve problems of hunger and poverty in the United States and around the world. After 25 years of successfully investing in local nonprofits and helping find the best approaches to eradicating poverty and hunger, Share Our Strength launched No Kid Hungry in 2010.
HollandWest was asked by No Kid Hungry to write, developed, and executed No Kid Hungry’s fundraising campaign showcasing the powerful work the organization is doing in communities. We partnered with director Nicole Januarie to write and direct this campaign.
The short film was screened live at Chef Kwame Onwuachi’s Family Reunion at the Salamander Hotels & Resorts in partnership with No Kid Hungry and Food & Wine.
The film was so well received, teams have extended its run to air in cinemas as pre-roll promoting Kwame Onwuachi’s Biopic starring LaKeith Stanfield.