Gen Z and even most Millennials are too young to remember when MTV played music. They came up in the YouTube era, where you can find any artist any time with a quick search instead of having to wait for your favorite to pop up in rotation. But the younger generation is now getting a taste of what growing up was like for music fans in the ‘80s and ‘90s. Paramount+, the streaming network that’s home to Paramount Media Networks shows, recently revived one of MTV’s seminal shows, YO! MTV Raps. It’s a throwback to a time when people were introduced to new music through videos, and you couldn’t just find an artist’s YouTube channel to see their latest release.
The reboot has several executive producers, including Warren Oliver and Kurt Williamson through their production company, HollandWest Productions. They say the program represents both an homage and a new direction, but most of all, it’s a salute to the unique genre of music.
YO! MTV RAPS is officially making a comeback thanks to MTV Entertainment Studios and Paramount+.
Hosted by rapper Conceited and DJ Diamond Kuts, the new edition will feature live performances, cyphers and lifestyle content that aims to provide a deep dive into the current state of hip-hop music and culture. YO! MTV RAPS will premiere this spring on Paramount+ in the U.S., and all international regions where the streaming platform is available.
Ancestry is sponsoring a three-part miniseries that will accompany the Lincoln work, which debuts February 20
Each of the content segments accompanying the “Lincoln” project will be introduced by Christy Coleman, executive director of the Jamestown-Yorktown Foundation in Williamsburg, VA, and a contributor to the documentary. In each vignette, descendants of formerly enslaved people in the U.S. discover family connections using recently added Freedman’s Bureau records on Ancestry. They discuss these findings with Nicka Sewell-Smith, a professional genealogist.
This special LIVE performance of The Harder They Fall soundtrack was recorded for Netflix Presents: Playlist; a virtual music showcase across the Netflix film, series, and documentary slate.