Pepsi | You Have to Taste This
featuring Marcus Samuelsson
PepsiCo committed $50 million over five years to help set Black restaurateurs up for success. That’s why they created Pepsi Dig In to support Black-owned restaurants and the people behind them. To generate awareness and celebrate black-owned restaurants, Ten35 partnered with PepsiCo to launch Dig In. HollandWest was tasked with producing and directing the docuseries that went along with this campaign called You Have To Taste This featuring Marcus Samuelsson.