As part of the league’s “NBA Lane” campaign, the NBA has unveiled “Imagine,” a spot that honors the life and legacy of Dr. King ahead of MLK Day, which falls on Monday, Jan. 17. The 30-second video features Dwayne Wade, whose presence and voice are interpolated with footage from the Civil Rights Movement as well as some of the most powerful sound bites from Dr. King’s “The American Dream” speech, given on July 4, 1965. HollandWest was called to produce this campaign in collaboration with the internal team creative team at the NBA.

Directed by

Rudy Crew | HollandWest