Dwayne Wade x NBA

"Imagine" MLK Day

As part of the league’s “NBA Lane” campaign, the NBA has unveiled “Imagine,” a spot that honours the life and legacy of Dr. King ahead of MLK Day, which falls on Monday, Jan. 17. The 30-second video features @dwyanewade , whose presence and voice are interpolated with footage from the Civil Rights Movement as well as some of the most powerful sound bites from Dr. King’s “The American Dream” speech, given on July 4, 1965. HollandWest served as the production arm for this campaign.


Director Rudy Crew

Executive Producer Amanda Amann

Director Of Photography Eric Wycoff