NoKidHungry

No Kid Hungry is a national campaign run by Share Our Strength, a nonprofit working to solve problems of hunger and poverty in the United States and around the world. After 25 years of successfully investing in local nonprofits and helping find the best approaches to eradicating poverty and hunger, Share Our Strength launched No Kid Hungry in 2010. HollandWest was asked by No Kid Hungry to write, develop, and execute the No Kid Hungry fundraising campaign showcasing the powerful work the organization is doing in communities.

 

We partnered with director Nicole Januarie to write and direct this campaign. The short film was screened live at Chef Kwame Onwuachi’s Family Reunion at the Salamander Hotels & Resorts in partnership with No Kid Hungry and Food & Wine. The film was so well received, that teams have extended its run to air in cinemas as pre-roll promoting Kwame Onwuachi’s Biopic starring LaKeith Stanfield.

 

Directed by

Nicole Januarie | HollandWest

2021 BET Awards Promo

The 2021 BET Awards were hosted by the amazing Taraji P. Henson. Before the the show comes the promo campaign leading up to the big night. In collaboration with BET, HollandWest was called on to produce and direct the campaign featuring Taraji.

 

Directed by

Kasandra Baruch

MTNDEW x NBA

JaeTips has been sharing his hat design journey throughout the NBAPlayoffs powered by Mountain Dew ‘Chase The Crown’ Sweepstakes. Teaming with Ten35 for this year’s NBA playoffs. We were asked to craft a story centered around JaeTips sharing his hat design journey throughout the NBAPlayoffs powered by Mountain Dew’s Chase The Crown’.  For the first time, you can see his full story.

 

Directed by

HollandWest | Esteban Seranno

 

 

 

 

 

MTNDEW x NBA :30

JaeTips has been sharing his hat design journey throughout the NBAPlayoffs powered by Mountain Dew ‘Chase The Crown’ Sweepstakes. Teaming with Ten35 for this year’s NBA playoffs. We were asked to craft a story centered around JaeTips sharing his hat design journey throughout the NBAPlayoffs powered by Mountain Dew’s Chase The Crown’.

 

Directed by

HollandWest | Esteban Seranno

 

 

Netflix | StrongBlackLead

HollandWest was called to collaborate with the StrongBlackLead team to produce and direct the New Growth discussion. We sat down with the founders of the Black Hair Experience, Alisha and Elizabeth, Celebrity Hairstylist, Cheryl Bergamy, and the first Black woman to win an Oscar for Best HMU, Mia Neal, as they got into how the pandemic created new relationships with our hair, our natural hair inspirations that we love and the meaning of Crown Day! It’s all about learning, evolving, and that New Growth!

 

Directed and Produced by

Okema T. Moore

We’re In Stoppage Time: Make Your Plan to Vote

This joint project between More Than A Vote, and Black Players For Change includes interview footage from MLS players explaining what is at stake in this election — citing the pandemic, the persistence of racial injustice, and climate change — and implores fans to take action now by making a plan to vote in order to have a say in the direction of our country. It culminates with a voiceover from the 1989 PBS documentary James Baldwin: The Price of the Ticket with the late author and civil rights activist impatiently asking how much more time is needed for change before the players conclude that “we’re in stoppage time. The time is now to create lasting change. Make a plan to vote.”

 

Directed by

Warren Oliver | Kurt Williamson

The Journey of The Forty-Year-Old Version | Netflix

In the height of the lockdown during COVID, HollandWest like many others had to adjust to an ever-changing climate of film production as networks and platforms still wanted to create content. During that time we worked hand and hand with vendors like Hayden 5 to accomplish that but using dropkits and extreme safety measures for talent. We were able to conduct interviews from coast to coast using video technology. With that said we had the pleasure of interviewing director Radha Blanks as she talked through her debut film 40-Year-Old Version which premiered on Netflix. Director Radha Blank, producer Lena Waithe, actor Peter Kim, and cinematographer Eric Branco talk about the years-long evolution of The Forty-Year-Old Version, from screenplay development at the Sundance labs to a full-fledged film production with a definitive vision behind it.

 

Directed by

Warren Oliver | Kurt Williamson

Netflix | High On the Hog

High on the Hog: How African American Cuisine Transformed America. Black food is American food. Chef and writer Stephen Satterfield traces the delicious, moving throughlines from Africa to Texas in this docuseries. HollandWest worked with the team at Darkwell Entertainment to create a fun animation promo for the new season of the amazing food diaspora docuseries.

Netflix | Crashers

The cast of Cobra Kai and On My Block surprise some unsuspecting super fans with the craziest driving school you’ve ever seen. HollandWest collaborated with the team at Netflix to craft the prank concepts. We then shared the ideas with the cast members, coaching them through their surprises for the fans. The team at HollandWest found a great location in Los Angeles to build the fake driving school that would be the backdrop for the fun!

 

Directed by

Warren Oliver | Kurt Williamson

 

Mountain Dew Cream Biggums

For the Mtn Dew 3-point contest at NBA All-Star 2021, Spice Adams aka Cream E. Biggums is a legend both on and off the court. In collaboration with the Ten35 Agency, we got to sit down with him for NBA All-Star memories! Great shoot with great laughs!

 

Directed by

Kurt Williamson | Warren Oliver