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When We All Vote is a leading national, nonpartisan initiative on a mission to change the culture around voting and to increase participation in each and every election by helping to close the race and age gap. Created by Michelle Obama, When We All Vote brings together individuals, institutions, brands, and organizations to register new voters across the country and advance civic education for the entire family and voters of every age to build an informed and engaged electorate for today and generations to come. Hollandwest was tapped to be the creative agency during the 2020 election cycle. During our time we crafted a vast library of digital assets, from IG live, YouTube content, Music Videos, Interviews, News Outlets, and more.  We have to thank Stephanie Young who brought us into the campaign and Michelle Obama for trusting us and our vision.

 

Creative Lead

Kurt Williamson | Warren Oliver

Hillary Clinton made history by becoming the first woman nominated by the Democratic Party for President of the United States of America in 2016. Clinton held various public office positions prior to the campaign including 67th United States Secretary of State, U.S. Senator from New York, and First Lady of The United States. HollandWestProductions co-produced and filmed a piece showcasing the concerns of everyday Americans for the official Hillary For America 2016 Presidential Campaign. This digital content particularly highlights African Americans’ stories and concerns ranging from opportunities for children to racial profiling. “She’s got grit, she’s got grace, and she will get it done.” #HillaryForAmerica This digital content has aired on posted on her campaign Facebook page and other social media platforms.

 

Directed by

Kurt Williamson | HollandWest