When We All Vote is a leading national, nonpartisan initiative on a mission to change the culture around voting and to increase participation in each and every election by helping to close the race and age gap. Created by Michelle Obama, When We All Vote brings together individuals, institutions, brands, and organizations to register new voters across the country and advance civic education for the entire family and voters of every age to build an informed and engaged electorate for today and generations to come. Hollandwest was tapped to be the creative agency during the 2020 election cycle. During our time we crafted a ton of digital assets that touched all social platforms and helped garner the attention of millions of new voters.

Creative Directed by

Kurt Williamson | HollandWest