North Carolina Education Lottery “Neighbors”.

HollandWest in collaboration with 5to60 produced a fun spot for the North Carolina Education Lottery called “Neighbors”.

History Channel | Ancestry.com

Ancestry.com sponsored a three-part miniseries that will accompany the Lincoln work, which debuts February 20, the latest in A+E’s efforts to craft bespoke programming segments that burnish ad messages while at the same time keeping viewers tuned to the programming for which they originally came. Each of the content segments accompanying the “Lincoln” project will be introduced by Christy Coleman, executive director of the Jamestown-Yorktown Foundation in Williamsburg, VA, and a contributor to the documentary. In each vignette, descendants of formerly enslaved people in the U.S. discover family connections using recently added Freedman’s Bureau records on Ancestry. They discuss these findings with Nicka Sewell-Smith, a professional genealogist. HollandWest was tasked to produce, direct, and craft the stories that were written and produced by Jenile Brooks.

 

Directed by

Warren Oliver | Kurt Williamson

Dwayne Wade x NBA

As part of the league’s “NBA Lane” campaign, the NBA has unveiled “Imagine,” a spot that honors the life and legacy of Dr. King ahead of MLK Day, which falls on Monday, Jan. 17. The 30-second video features Dwayne Wade, whose presence and voice are interpolated with footage from the Civil Rights Movement as well as some of the most powerful sound bites from Dr. King’s “The American Dream” speech, given on July 4, 1965. HollandWest was called to produce this campaign in collaboration with the internal team creative team at the NBA.

 

Directed by

Rudy Crew | HollandWest

Lifetime | HERTake

HERTake is a short-form franchise on Lifetime dedicated to women with unique perspectives, and the power of their voices. These pieces each feature a woman/women with a distinct point of view and an inspiring story who are making an impact on their community. In the past, the topics/themes of these pieces have varied greatly. Hollandwestproductions was asked by Lifetime to tell the story of Rashidat. Rashidat is the owner of Rashidat’s Detox Cafe in Dolton, IL, a plant-based/vegan detox cafe that provides the community with fresh Pressed Juices, Smoothies, Performance Smoothies, Salads, Detox Programs, Alkaline Options and a host of healthy programs.

 

Directed by

Warren Oliver | Kurt Williamson

2021 BET Awards Promo

The 2021 BET Awards were hosted by the amazing Taraji P. Henson. Before the the show comes the promo campaign leading up to the big night. In collaboration with BET, HollandWest was called on to produce and direct the campaign featuring Taraji.

 

Directed by

Kasandra Baruch

MTNDEW x NBA :30

JaeTips has been sharing his hat design journey throughout the NBAPlayoffs powered by Mountain Dew ‘Chase The Crown’ Sweepstakes. Teaming with Ten35 for this year’s NBA playoffs. We were asked to craft a story centered around JaeTips sharing his hat design journey throughout the NBAPlayoffs powered by Mountain Dew’s Chase The Crown’.

 

Directed by

HollandWest | Esteban Seranno

 

 

Mountain Dew Cream Biggums

For the Mtn Dew 3-point contest at NBA All-Star 2021, Spice Adams aka Cream E. Biggums is a legend both on and off the court. In collaboration with the Ten35 Agency, we got to sit down with him for NBA All-Star memories! Great shoot with great laughs!

 

Directed by

Kurt Williamson | Warren Oliver

 

Walmart

Walmart was founded in 1962 in Rogers, Arkansas, by Sam Walton. This popular American superstore is a leader in discount department stores, hypermarkets, and grocery stores. Walmart has an established brand for every low pricing but wanted to increase awareness about the benefits Walmart brings to the local communities it serves. HollandWestProductions collaborated with Global Hue to direct and produce a Walmart commercial featuring their commitment to providing jobs and savings for the communities they serve. Opportunity for growth is plentiful, as approximately 75% of management at Walmart started as hourly associates. Additionally, Walmart is investing $2.7 billion over two years in higher wages, education, and training. Our team visualized Walmart’s commitment to both individual and community opportunity, growth, and transformation by showcasing a local community Walmart serves in Atlanta.  Walmart; Save money, live better. This commercial aired nationally on various broadcast television networks. Today Walmart employs 1.5 million U.S. associates and continues to serve communities at more than 5,000 stores and clubs nationwide.

 

Directed by

Warren Oliver | Kurt Williamson

Walmart

Walmart is an American multinational retail corporation that operates discount department stores, hypermarkets, and grocery stores. This retail giant established an unparalleled reputation for low pricing but wanted to increase consumer awareness about their fresh groceries. In order to expand Walmart’s branding to include fresh groceries, our team collaborated with Global Hue to direct and produce a Walmart holiday cooking-themed commercial. We feature celebrity icon and baking mogul Patti Labelle as she cooks an Easter meal with her family from start to finish using Walmart’s fresh groceries. We feature one-stop grocery shopping for Easter ingredients at Walmart and follow Patti as she bonds with her family cooking groceries at home. We watch Patti’s holiday party come together with whole and fresh foods. Find low prices on the food that brings us together for Easter; Walmart. #SaveMoneyLiveBetter This commercial aired on various cable networks. Walmart continues to be a national leader in retail and consumer goods.

 

Directed by

Warren Oliver | Kurt Williamson

Clorox

HollandWest worked closely with The Cusp Network to produce and execute two episodes and photo assets of the “What Comes Next Is Everything” campaign for Clorox, meeting the brand’s objective of engaging a multi-generational African-American demographic.

 

Written and Directed by

Nicole Januarie