Walmart | Food That Brings Family Together featuring Patti LaBelle

Walmart is an American multinational retail corporation that operates discount department stores, hypermarkets, and grocery stores. This retail giant established an unparalleled reputation for every low pricing, but wanted to increase consumer awareness about their fresh groceries.

In order to expand Walmart’s branding to include fresh groceries, our team collaborated with Global Hue to direct and produce a Walmart holiday cooking themed commercial. We feature celebrity icon and baking mogul Patti Labelle as she cooks an Easter meal with her family from start to finish using Walmart’s fresh groceries. We feature one stop grocery shopping for Easter ingredients at Walmart, and follow Patti as she bonds with her family cooking groceries at home. We watch Patti’s holiday party come together with whole and fresh foods. Find low prices on the food that brings us together for Easter; Walmart. #SaveMoneyLiveBetter

This commercial aired on various cable networks. Walmart continues to be a national leader in retail and consumer goods.

• Client: Walmart
• Agency: Global Hue
• Production company: Hollandwestproductions / Lava Studios
• Director: Hollandwestproductions
• AD: Habib Yazdi
• Director of photography: Frank Sun
• Editorial: Northen Lights
• Color: Northen Lights