National Urban League 'Full Potential'

HollandWestProductions collaborated with TV One to direct a PSA for the National Urban League. The National Urban League (NUL), is a nonpartisan civil rights organization based in New York City that advocates on behalf of African Americans and against racial discrimination in the United States. The National Urban League PSA is to promote Common Core State Standards (CCSS) in schools.

Common Core State Standards (CCSS) exist to ensure that all children have access to a high quality education. Equitable implementation of CCSS is pivotal to ensuring that all students- regardless of where they live- graduate high school with the skills they need to be ready to succeed in today and tomorrow’s modern economy.

Our team conceptualized a public service announcement featuring a young schoolboy’s future career possibilities reimagined with equal implementation of CCSS. This visualization of the uniform application of CCSS features Marc Morial, President & CEO, National Urban League. #PurOurChildren1st

The commercial has aired nationally on Tv One and on the National Urban League’s Youtube with over 3,000 views and aired Currently, 42 states, the District of Columbia, four territories and the Department of Defense Education Activity have adopted the Common Core State Standards.

CLIENT: 

National Urban League 

AGENCY: 

TV One 

PRODUCTION COMPANY:

Hollandwestproductions

DIRECTOR:

Hollandwestproductions

PRODUCER:

Alexandra McDougald

DIRECTOR OF PHOTOGRAPHY:

Joshua Kraszewski

CREATIVE DIRECTOR:

Ben Marshall

COPYWRITER:

Kevin Miles

EDITOR:

Mark Demolar

SOUND DESIGN AND MIX:

The Cutting Room

LINE PRODUCER: 

Kelley A. Jackson

COLOR: 

Nice Dissolve