Frederick Benjamin Grooming | Social Media Campaign

 

Frederick Benjamin is a men’s grooming product line that combines natural ingredients and targeted regimens to help men look their best. The brand’s promise is “look as good as you feel.” Frederick Benjamin is a successful, sleek, dermatologist recommended brand, but needed fresh content for their social media.  

Our team, in conjunction with Ten35, directed and produced a series of how to videos for Frederick Benjamin Grooming’s social media campaign. Our how to videos give an informative description of how to use the products and are customized to feature the brand’s modern aesthetic. Our sleek how to videos depicting how easy it is to use the product are effective marketing tools for client retention and client acquisition.

The digital content is available on the Frederick Benjamin website and Frederick Benjamin social media. Frederick Benjamin continues to grow as a brand and has been featured in Ask Men, Men’s Health, MVP Network, Essence, Ebony, Uptown, Black Enterprise, and more.

 

CLIENT:                                                                        

Frederick Benjamin

AGENCY: 

Ten35 

PRODUCTION COMPANY:

Hollandwestproductions

DIRECTOR:

Hollandwestproductions

PRODUCER:

Tiffany Jackson

DIRECTOR OF PHOTOGRAPHY:

Manfred Reiff

MAKE UP ARTIST:

Jonet Williamson

WAREDROBE STYLIST:

Atiba Newsome 

EDITOR:

Alex Grybauskas

SOUND DESIGN AND MIX:

Alex Grybauskas